to the burgeoning demand from rural parts of the country as well as increasing interest from enterprises.
Traditionally dominated by global giants like Apple and Samsung, the tablet PC price war is now being fought at the bottom of the pyramid with many lesser known companies introducing devices for segments like education and enterprises.
"We are finding it easier to sell high end phones compared to economy range phone. On an average, we have been able to sell an average of 25,000 unit of our Intel chip-based Xolo phones which are in the price range of Rs 10,000 to Rs 15,000," Lava International's founder member and Director S N Rai said.
Even as delivery delays have marred government's ambitious 'Aakash' tablet PCs from taking off, the government is now looking at launching an advanced Aakash 2 soon aiming to provide affordable devices to the students.
Maker of Aakash, Canada's Datawind, also launched similar devices under 'Ubislate' brand.
"The tablet PC market would continue to grow in 2013. From 34,000 units in Q1 of 2011 to 8.44 lakh in Q3 this year, there has been unprecedented growth in the category. There are two clear categories – Rs 26,000 to Rs 40,000 and Rs 5,000 to Rs
15,000 and both categories will grow strongly," IDC India General Manager Jaideep Mehta said.
According to hardware industry body MAIT, the Indian tablet PC market is expected to grow at 40 per cent to 7.3 million units in 2015-16 from 0.95 million in 2011-12.
MAIT further suggests that the total PC sales between April 2011 and March 2012, stood at 10.8 million units growing 16 per cent over the last fiscal.
While desktop sales grew 11 per cent to 6.7 million units, notebooks recorded a consumption of 3.7 million units, sales up 26 per cent over the last year.
"2013 will be better. Consumption patterns are changing and people want to do more with less. We will see a lot of devices, powered by Windows 8, in 2013, especially in innovative form factors like convertibles," HP India VP and GM (Personal Systems Group) Rajiv Srivastava said.
He added that