Yamaha Motor has launched India’s first Yamaha Female Riding Training Program (YFRT) in Chennai.
The company had entered the scooter segment in India in September 2012 with Ray, which targets a niche customer base of young, urban women,
It has been designed and engineered to answer the needs of this growing class of young female customers who want a scooter that is stylishly designed, compact, easy to use and have a fresh new appeal.
Speaking on the occasion, Masaki Asano, Deputy MD, India Yamaha Motor Pvt Ltd said, “The year 2012 has been an exceptional year for us as we were able to launch our first scooter ‘Ray’. Our core target audience for Ray, the young urban Indian women, have responded to the Ray positively.”
The company has developed and launched the Yamaha Female Riding Training Program for women customers who have a concern to ride a scooter or want to obtain a riding license. The company plans to conduct the YFRT programme in various cities across India.