Yahoo's new CEO Mayer takes on the mobile challenge
Mayer, once a rising star at Google Inc who took charge at Yahoo in July, told analysts on a conference call she wanted to focus Yahoo's efforts around the daily habits of users such as email, the home page, Internet search and mobile devices.
But her top priority is to fashion a coherent strategy to manage the industry's transition to mobile devices, a fundamental shift that some of the most innovative Silicon Valley companies - from Facebook Inc to Google Inc - are struggling with.
The mobile wave is a huge wave for us to ride, Mayer said on the conference call.
The 37-year-old CEO talked about working more closely with software provider and Web search partner Microsoft Corp , while employing technology to shore up its display ads business through such features as automated buying.
She added that the company is likely to begin withdrawing from international businesses that fail to grow. This month, executives said the company will pull out of South Korea, a market full of local rivals. And she said that the company would primarily focus on smaller-scale acquisitions to bolster Yahoo's products, assuaging some shareholder concerns that the company could embark on an expensive shopping spree.
Yahoo shares were up more than 4 percent at $16.50 in after hours trading
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