Yahoo, Mindshare study shows Indians have insatiable appetite for entertainment

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Study suggests marketers need to get on top of India's mobile usage patterns before planning a digital strategy. Study suggests marketers need to get on top of India's mobile usage patterns before planning a digital strategy.
SummaryIf you see a flood of entertainment apps in near future, blame it on India's appetite for Bollywood.

unlike the rest of the world, 80 per cent of Indians intentionally click on mobile ads.

The study was based on face-to-face interactions with 500 smartphone and 100 tablet users in three Indian cities.

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