Chinese handset maker Xiaomi on Tuesday announced its foray into the Indian market with the launch of its flagship Mi 3 smartphone in an exclusive partnership with e-commerce marketplace Flipkart. Mi3 has been priced at Rs 13,999 and will go on sale on July 22.
The pre-registration for the smartphone is now open at Flipkart and only those customers who register till July 21 midnight will be eligible to purchase the device on the sale day.
Xiaomi has sold 10 million units of Mi3 - its highest performing smartphone – so far. Its Android-based platform – MIUI – is a live operating system constantly improving with frequent software updates.
Powered by its customised Google Android user interface, MIUI V5, Mi 3 smartphone has a 5-inch Full HD 1080p LCD touch display and sports Qualcomm's Snapdragon 800 2.3GHz processor, Adreno 330 450 MHz GPU, 2 GB RAM, and eMMC 4.5 flash memory of 16 GB. The smartphone has a 13 megapixels rear camera and a 2 MP front camera with both supporting HD video recording and has a 3050mAh lithium-ion battery.
In addition, Xiaomi, which is touted as the Apple of China, also announced that it will launch the affordable Redmi 1S smartphone and Redmi Note over the next few weeks. The 4.7-inch Redmi 1S, which will retail at Rs 6,999, is likely to be launched in the first part of August and the 5.5-inch Redmi Note, set to be available in the later part of next month, will be available for Rs 9,999.
Talking about their India foray, Bin Lin, co-founder and President, Xiaomi, said, “We see India as a huge opportunity for us and are excited about bringing Mi products to this market. Just like in our other markets, we will strive to provide users with incredible value, and the best customer experience possible.”
Speaking to reporters on bringing their flagship device to India, Hugo Barra, Vice President, Xiaomi Global, added: “Mi 3 is the fastest Mi phone ever. We are very excited to offer one of the world’s most powerful smartphones in India at an incredibly affordable price point. We hope Indian users will love MIUI, our super intuitive Android-based operating system."
Localisation will be key to Xiaomi's fortunes in India, where it will have to convince users to turn away from the apps and