With a bn birthdays on file, Facebook adds a gift store
New York Times :San Francisco, Nov 29 2012, 04:34 IST
merchants that have a similar arrangement with Amazon.com give it a roughly 15 percent cut of sales.
If it catches on, the service would give Facebook a toehold in the more than $200 billion e-commerce market. Much more important, it would let the company accumulate a new stream of valuable personal data and use it to refine targeted advertisements, its bread and butter. The company said it did not now use data collected through Gifts for advertising purposes, but could not rule it out in the future.
“The hard part for Facebook was aggregating a billion users. Now it’s more about how to monetize those users without scaring them away,” said Colin Sebastian, an analyst.
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