Wipro Consumer looks for buys

After the sale of its vanaspati brand ‘Sunflower’ to Cargill India, Wipro Consumer Care & Lighting (WCCL) has identified five focus areas in its FMCG business, which include personal wash, fragrances, skin care, wellness and domestic lighting.

“Now we will focus on these five categories only. We need to grow organically at a significantly higher growth than the market,” said Vineet Agrawal, president, WCCL. In a bid to consolidate its FMCG business, WCCL sold Sunflower vanaspati to Cargill on December 10.

As part of its organic growth strategy, WCCL is investing R100 crore to expand its manufacturing capacity for all its brands. Currently, WCCL has 13 manufacturing capacities — five in south Asia and eight in India. The company is also extending its distribution to a wider target audience in India.

After acquiring LD Waxson Group, a Singapore-based FMCG company recently, WCCL is  looking  for further acquisitions in both domestic and global markets. “Our acquisition focus remains on developing countries,”said Agrawal.

Even as WCCL is exiting from the branded vanaspati business in India, the company is not exiting its other non-core businesses such as Wipro Baby Soft range of baby care products and Wipro Safewash liquid detergents.

“We have no plans of exiting any other brands or categories. There are small brands and small categories we continue to service because we see long-term growth there and they serve a strategic intent,” he said.

At present, WCCL’s product

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