Will Web tool catch on at the grocery store?

Posted: Tuesday, Jul 15, 2008 at 2225 hrs IST
Updated: Tuesday, Jul 15, 2008 at 2225 hrs IST

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: recommendations and discussion boards, is what April Lawson of Brookline finds useful. By joining Zeer communities such as Weight Watchers and Snackfood Lovers, she can get recommendations for products she has never heard of and shake up her routine.

“It’s an automatic filter and community of people who have the same needs as you—for me, that’s hugely valuable,” Lawson said. “I’m always looking for stuff that fits with my lifestyle, and my healthy eating habits, but that’s new and not boring and I haven’t tried it hundreds of times.”

Still, people have long managed to shop for groceries without specialised insight, and are used to looking at shelves instead of a cellphone screen when they choose food.

—NY Times / Carolyn Y Johnson...

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