Will RIM score a perfect 10 today?

Jan 30 2013, 03:23 IST
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SummaryBlackBerry maker plans comeback with new platform launch in a make-or-break move.

simple gesture of your finger,'' Costanzo said. ďYou can leave applications running. You can effortlessly flow between them. So that's completely unique to us.''

Gus Papageorgiou, a Scotiabank financial analyst who has tried it out, agreed with that assessment and said the keyboard even learns and adjusts to your thumb placements. The first BlackBerry 10 phone will have only a touch screen. RIM has said it will release a version with a physical keyboard soon after that. That's an area RIM has excelled at, and it's one reason many BlackBerry users have remained loyal despite temptations to switch.

Another distinguishing feature will be the BlackBerry Balance, which allows two personas on the same device. Businesses can keep their data secure without forcing employees to get a second device for personal use. For instance, IT managers can prevent personal apps from running inside corporate firewalls, but those managers won't have access to personal data on the device.

RIM is also claiming that the BlackBerry 10's browser will be speedy, even faster than browsers for laptop and desktop computers. According to Papageorgiou, early, independent tests between the BlackBerry 10 and the iPhone support that claim. Regardless of BlackBerry 10's advances, though, the new system will face a key shortcoming: It won't have as many apps written by outside companies and individuals as the iPhone and Android. RIM has said it plans to launch BlackBerry 10 with more than 70,000 apps, including those developed for RIM's PlayBook tablet, first released in 2011.

In constant motion

Research In Motion is banking on BlackBerry 10, a crucial makeover that the company hopes will help with a turnaround. A quick recap as the company desperately tries to regain the market share lost to Apple & Google

Jan 22, 2012: RIM founder Mike Lazaridis and long-time executive Jim Balsillie step down as co-CEOs. Thorsten Heins, a chief operating officer who joined RIM four years ago from Siemens AG, named replacement. Lazaridis and Balsillie remain on the board

March 29: Balsillie resigns. RIM reports a loss of $125 million, its first quarterly loss since fiscal 2005. Heins doesn't rule out a sale

April 26: Prem Watsa, RIM's third-largest investor, says he sees his investment in the company as a long-term one, adding that RIM's fortunes won't be reversed soon

May 1: RIM unveils a newly designed smartphone prototype powered by its upcoming BlackBerry 10 system. The prototype BlackBerry has a touch screen, but no physical keyboard like

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