model of employment is micro work. Micro work breaks up a large activity into multiple tasks and each task is assigned to specialists from around the world which are then finally assembled virtually. Microwork assignment has been popular with areas such as gaming, market research, testing, translation and copy writing. Some micro working sites even provide training and mentoring to those who undertake micro tasks and have created excellent quality control, acceptance and rewarding metrics. Amazon Mechanical Turk(AMT) is a good example of this category which is estimated to have 500,000 micro-workers from around the world with 34% being Indians according to the World Bank Report.
What we find in both these examples is the opportunity for Indian talent pool connected to the digital world and equipped with a variety of well honed skills, to offer their services in a competitive manner to customers around the world. While the private sector has started experimenting with such models for their domestic needs, the same models could be adopted by the state governments and the public sector enterprises who could consider lowering their costs by directly reaching out to the skilled workforce via the digital connected channels and thus make their labour pool productive and income generating. In order to make the model tick, the current expressions of work will get redefined.
For example, skilling people extremely well in the areas identified, orienting the suppliers and the consumers about how to transact in the new ecosystem, creating appreciation of the new work culture and building models that have the ability to scale and long lasting are worthy of attention. It should be noted that the proposed models have to be implemented in conjunction with other employment generation models in view of the compensation expectations and capabilities of individuals being varied. If we are successful in addressing some of the areas mentioned, such models could be significant game changers not only in terms of income generating opportunities but they would be the major enablers in discouraging migration of rural population to urban locations and encourage women to work from home in large numbers