Will Blackberry hit the right keys this time with Z10 and Q10?
So far, so good. But the move appeared to be a bit too desperate. Here you have a new phone which has been worked upon to wow the world and take on the iPhones and the Androids handsets, and then you have to hire a songwriter to jazz up the show. I wonder what BlackBerry’s internal creative team has to say about it. The company is probably suffering from what could be called a Steve Jobs syndrome. Jobs knew how to run the show. Music was a key ingredient to his overall showmanship, and other firms like BlackBerry now seem to believe that they have to do the same to stay on course.
In the past few years,
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