Why RIM matters

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Abhishek Puri:  Jan 17 2013, 03:59 IST
which need to be fault resistant,

secure and comply with strictest standards of patient privacy, can easily be integrated with existing BlackBerry platform playing on its inherent strength of encryption standards.

Although PlayBook was a limited commercial success (covered in these columns earlier), it was a harbinger of future; a product that features an extensive set of user interface enhancements, tight integration with mail, calendar and memo applications and NSA endorsed elliptic cryptography unmatched by any competing product in its category. Not surprisingly, BB10 is the only smartphone in existence that has achieved Federal Information Processing Standard (Level 2) certification, a joint standard developed to provide a common certification for the security of encryption modules, even before it has been launched.

This reviewer has seen videos of upcoming BlackBerry 10 developmental phones and can testify the palpable excitement compared to existing platforms. For example, the browser is fully HTML 5 compliant and smokes out its competition in various parameters. RIM has also conducted extensive jam sessions across the world with a high level of developer interest and participation, and it is expected that atleast 90% of top selling apps on Android and iOS platforms is going to be present at BB 10 launch.

In terms of hardware, we have hit the law of diminishing marginal utility. It is impossible to discern differences between multi-core processors or screen resolution, unless you wish to have crowing rights. This reviewer strongly feels that its underlying OS that makes BlackBerry stand apart from other commodity phones. For

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Sak | 17-Jan-2013Reply | Forward
Of late RIM has lost huge ground to Apple & Google. To comeback successfully it will need a lot more than a good or a great product. It will need something path-breaking. Something that is cool and has never been seen or done before. Something which is practical at the same time. Basically it needs to out-think Google and Apple. Its a steep slope to climb but not impossible. RIM have done the right thing by not rushing with the launch of BB10. Now just hope they have a winner on their hands and they market it well!!

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