This has been a year of highs and lows for the advertising, media and marketing industry. Outstanding creative work, unending controversies and chaotic changes marked the year gone by. BrandWagon looks back at 2013
As the curtains draw on year 2013 and the world
gets ready to welcome a spanking new year, we at BrandWagon felt it worthwhile to salute some of the biggest newsmakers of the Indian advertising, media and marketing business. This was a year of big challenges and solid breakthroughs — of people that inspired and the ones that didn't. We saw a much-loved and respected advertising chief bid adieu to his agency after a glorious reign of 30 long years. We watched a firebrand editor and champion of women's rights get hauled in over a sexual harassment charge. A creative honcho gained notoriety in India and overseas because of spilled adverts of bondage and brutality and a committed broadcaster earmarked an investment of R20,000 crore in order to seed and reap opportunities in the sports business in India. So, here's our list of the top ten newsmakers of the advertising, media and marketing industry. Read on.
Executive chairman and national creative director, Ogilvy & Mather India and South Asia
Pandey IS our choice for newsmaker, becuase he has helped institute the agency's first internal awards called 'The Envies'. Pandey has made no bones about his dissatisfac-tion with the local awards and has said that in order to recognize and reward the efforts of his people; he was compelled to start off his own. In December this year, O &M held its awards and actor Amitabh Bachchan came in as guest of honour. This awards show will be an annual event and will be judged by the best of the best from the creative industry. Pandey sees himself as an enabler of these awards, and not the maker. The Envies has come into existence because of the combined efforts of Ogilvy’s creative ad men Abhijit Avasthi and Rajiv Rao, he says and therefore they are the true makers of the awards.