BY INVITATION : MYTHILI CHANDRASEKAR

Where’s the love gone?

Posted: 2008-05-06 21:19:12+05:30 IST
Updated: May 06, 2008 at 2119 hrs IST

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said “so tasty that you’ll want to share” now say “so tasty that you want it all for yourself”.

Perhaps the only anti-trend is the increasing value of social responsibility—but is even that genuine compassion or just one more way to get attention, build influence, and acquire a halo? Or an unconscious prayaschit for lack of genuine kindness and compassion in our day-to-day relationships?

The author is senior vice-president and executive planning director, JWT. She sees consumers through Brand Chakras™...

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Where’s the love gone?

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