Where’s the love gone?

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peaceful nature; make me face unfriendly situations with calmness; bring out the kindness and compassion in me; make others come to me for solace; reflect my sentimental nature.

The innocent charm of the Hutch ads for instance, the heart tug of the Airtel grandfather playing chess, the reassurance of many finance and insurance brands, the ads that show sons and daughters taking care of their ageing parents, or the boys in the Surf and Lifebouy ads, appeal to the Heart Chakra needs in all of us. As does the spirit behind Hum Hain Na—be it the movie or the ads.

The most significant aspect of India’s changing Heart Chakra is our changing attitudes to the relationships in our lives. The key point is that the focus is on what we want from our relationships rather than what we are willing to give. The Power and the Glory, a Brand Chakras study on the global Indian showed that young Indians chasing power and fame put career ahead of family, and manage the situation by getting the family to buy into his vision for himself and explaining that they will all benefit from his success. Even friends and networking is important because “You never know when they will come in useful”. Friend or spouse, the expectation is inspiration and support in the hunt for fame and glory, over compassion and solace.

Mother India, a Brand Chakras study on mothers and children revealed that even mother’s love is not selfless any more. For all her effort, the mother wants her child to reach a position of power and influence—and tell the world that he got there because of her. While she may justify it as “I am saying all this for you only,” clearly she is judging her own success as a mother through the worldly success of her child. A study on Chakra Payoffs from matrimony revealed the dominance of Survival and Power Chakra payoffs in what young marriage prospects seek: security and stability Survival Chakra payoffs; courage, optimism, control- Power Chakra payoffs. Interestingly, men tended to seek peace, companionship and emotional support more than women, while women focused on money and freedom. As a talk show panel said the other night, money is sexier than even sex.