Where’s the rule book for television home-shopping?
Consumers, investors, regulators and the broad civil society have witnessed an ugly efflorescence of individual and corporate mendacity over the last few years. Coming as it has, in tandem with a tough economic environment and strained personal circumstances for most people, broad swathes of the corporate sector have haemorrhaged credibility and trustworthiness.
Over the last decade or perhaps more, Indian consumers have been deluged by the growth of innumerable, so called ‘teleshopping’ businesses. Products offered on these virtual store-fronts have little in common with what you would expect to find on the high street. Some actual product related quotes follow:
“Nazar Suraksha Kawach is blessed with so much extraordinary energy and power that it can guard and protect your family against the strongest supernatural forces, negative powers and evil looks.”
“Our dr. Slimming tea is an ayurvedic herbal tea which helps to cleanse the body of harmful fats and disease causing free radicals while promoting healthy weight loss. The dr. Slimming tea weight loss system is the total weight loss program complete with 100% natural and safe weight loss products that total fitness formula” (sic).
“Firoza gemstone protects the married couple from any sorts
Be the first to comment.