When will loyalty embrace the cloud?
In essence, the largest providers of cloud services users are Google, Microsoft, Yahoo, Facebook, Youtube etc as well as newspaper portals, government portals for citizens, weather channels and many more. As the usage of cloud services comes at little or no cost, some corporations decided to exploit the model for commercial business. Salesforce began offering CRM software to corporates, Amazon started providing cloud computing power and storage, Google and Microsoft offered cloud private email services. Oracle and SAP joined the fray with Oracle OnDemand and SAP Business by Design. Gartner predicts faster growth for cloud based services in the coming years than traditional software sales.
The biggest benefits of cloud based services are lower costs, ease of use, high availability and minimal need of an in-house technical team to manage the technical aspects of the software. Therefore, there is a universal desire among providers as well as user companies to search for appropriate use of
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