rapidly in India where a significant majority of people do not eat meat for religious beliefs.
US-based fast food giant McDonald's is famous globally for its beef-based Big Mac burgers, but it had to localise its menu for India. Several other western retailers have also been forced to Indianise their offerings for better sales.
However, sometimes it gets hard to separate business decisions from one's dietary and lifestyle choices. Last year, Mukesh Ambani-led Reliance Industries group had to drop its plans to run a non-vegetarian food retail business.
Ambani himself follows a strict vegetarian diet and many of his company shareholders, a bulk of whom are from Gujarati or Jain communities, see 'non-vegetarian' business as hurting their religious sentiments.