REWIND : GOAFEST 2008

What could have been better?

Shashi Sinha
Posted: 2008-04-22 21:18:02+05:30 IST
Updated: Apr 22, 2008 at 2118 hrs IST

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industry needs a secretary general.

On a macro level there are a couple of things with which I am disappointed. I feel as an industry we need to be together. The bitch-iness amongst creative agencies—especially with awards that needs to be sorted out and they need to get together. Otherwise there will be a big problem.

Individual egos are coming in the way. Vis-à-vis this situation I am proud to represent the media industry that stood strong, together and united.

The author is CEO, Lodestar Universal

(As told to Pritha Mitra Dasgupta)...

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What could have been better?

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