INTERVIEW : MALINI MEHRA

'We need major rebranding of the renewable industry/

Posted: Monday, Jul 28, 2008 at 0015 hrs IST
Updated: Monday, Jul 28, 2008 at 0015 hrs IST

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: we want renewables in every aspect of our lives—from our homes and workplaces, to our vehicles and appliances—they will have to become the new aspiration of the middle class.

The middle class will drive this revolution. And renewables will have to become synonymous with modernity. There is a level of cultural acceptance needed here that we have not considered and that will have to be created. We need a major rebranding exercise for the industry to move from the backwaters of geekdom to the new heights of cultural desirability.

If we do this, we’ll crack not only the domestic market, but make ourselves a powerhouse in exporting renewable products, technology and know-how directly....

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'We need major rebranding of the renewable industry/

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