We expect a good response to BlackBerry 10
Annie Mathew, director, alliances & business development, BlackBerry tells Sudhir Chowdhary. Excerpts:
How has BlackBerry performed in India over the past one year and what is your future business strategy for the market here?
In 2011, RIM witnessed significant growth in its Indian business. The company has maintained the momentum in 2012. We have ensured relevant pricing for the Indian market, thereby maintaining a large customer base. We have also worked
towards ensuring the availability of the latest BlackBerry OS 7 devices, as this OS brings together next-generation technologies such as near-field communication, augmented reality and several integrated applications for users.
In line with our expansion plans, we have also strengthened our channel and distribution network, and capitalised on India’s growing mobile user base. In addition, we have launched BlackBerry Premium stores in Delhi, Gurgaon, Bengaluru and Mumbai to offer a holistic experience of using BlackBerry products and services.
Our enterprise business has been strengthened through world-class solutions. With technologies such as BlackBerry Balance, mobile voice solutions and the mobile device management solution, Mobile Fusion, we have helped organisations in achieving cost efficiency and increased
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