FACE-OFF : LALIT MODI

"We aren’t here to teach anything to anyone"

Posted: Tuesday, Mar 25, 2008 at 0019 hrs IST
Updated: Tuesday, Mar 25, 2008 at 0041 hrs IST

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Gold the most preferred investment

: never ever be a dearth of funding for any sport in India.

How do you plan to spend the money that you have raised/hope to raise for the IPL?

The BCCI is a non-profit organisation and any and all monies that we raise are redeployed into improving the level of cricket in India. Due to the efforts of the BCCI’s talent grooming programme, our cricketers today, are privy to the best coaches, facilities and training methodologies to help them develop and hone their skills and the results are there for all to see.

Today more than ever we have cricketers from rural and tier II cities playing for the men in blue than ever before and the revenues of the DLF IPL would go a long way in vastly improving the on-ground cricketing infrastructure and stadia within the country in preparation for the 2011 World Cup.

What lessons does the IPL have for marketers of other sports?

We are not here to teach anything to anyone. It is the wise man who learns from watching others. We hope others will benefit by watching us work hard to do a good job of running the IPL....

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