"We are in the right place at the right time"

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Gold the most preferred investment

: if they want to buy.

Are you planning to expand your product base in the country?

Yes, as we get more space to showcase our collections the line would be expanded to cover a variety of product categories and gender. But that will happen gradually. Nothing is final as yet.

Your products cater to a niche segment and are a bit expensive. Any plan to create products for the masses in India?

Like I mentioned, GNC combines luxury, performance and style to create products of distinction. India is considered the largest wealth creator in the world, both in mind and matter. These “haves” want a lifestyle where golf is an integral part, and this segment is becoming mass. Moreover, you can’t categorise consumers just on the basis of purchasing power. Because there are consumers who have the money but may not want to buy products at high prices. Again, there will be the not-so-rich people who may be interested in purchasing the products. But yes, we will be creating premium products. As of now, we don’t have any plans to produce ‘cheap’ products.

So what’s the crux of your marketing strategy?

We will plan our strategy looking at metros and tier I cities. We usually sponsor a lot of golf events and promote our brand there. We do lot of clothing and tools for them. Though we have plans to advertise through the media, we are not, at the moment, going for television as it is more of a mass medium.

How much of legendary golfer Greg Norman is reflected in the Greg Norman Collection?

In addition to his impressive on-course achievements, it is what Norman has accomplished off the golf course that amazes most. It is his overriding passion and desire for family, golf, business and adventure that has made him popular among his fans around the globe. A synergy of his Australian origin and American fashion sensibilities converge to shape each season’s collection, setting it apart from all others.

How convinced are you about the success of this brand in this country?

Timing is always critical to the success of a brand, and we believe that the brand is in the right place at the right time. Everything is here. India is the flavour of the world and has been on top in the optimism index. That means the consumer is optimistic, which is a very good sign for great business opportunities ahead.