Warner Bro-Turner launch English channel WB

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New Delhi: Turner and Warner Bros Entertainment, Hollywood’s leading studio on Wednesday announced the launch of WB, a new Warner-branded channel in India that will showcase blockbuster motion pictures and acclaimed television series. To go on air from Sunday, March 15, WB is Turner’s 24-hour, English-language entertainment channel, which will feature shows licensed from Warner Bros International Television Distribution. The channel will be distributed by Zee-Turner and will be available on both DTH platforms and cable and satellite homes. This is Turner’s second channel launch in India since the start of the year, and in an interview to FE in January, Steve Marcopoto, president, Turner Broadcasting System Asia Pacific, Inc had said that Turner’s English channel in partnership with Warner Brothers will be launched in a month’s time.

“Following on the successful launch of Real, our first Hindi general entertainment channel, early this week, we are thrilled to be introducing another distinctive new channel from Turner Broadcasting. For nearly two decades Turner Broadcasting Systems has built its leadership in the Indian media and entertainment industry on compelling content. Now we expand our foundation with WB, leveraging the greatest hits from the largest and fastest-growing film and television library in the world,” Marcopoto said.

Siddharth Jain, vice-president and deputy general manager – distribution and business operations, South Asia, Turner International India Private Ltd said, “Our tag line – Now That’s Hollywood! – encapsulates and highlights our edge, positioning and programming. Sourcing our content from a premium and legendary studio – Warner Bros Entertainment – WB will consistently offer Hollywood’s best, akin to an entertainment buff playing the best of the best from his personal, DVD collection, at all times. The channel will bring the best of award-winning Hollywood entertainment to TV sets in India, slickly packaged.”

Jeffrey R Schlesinger, president, Warner Bros International Television, said, “We are pleased to be providing our programming and the iconic Warner brand to our sister company Turner to launch WB branded service and to bring the best of Hollywood entertainment to viewers in India. Available 24 hours per day, WB will showcase our world-class motion picture franchises and hit TV series, and we look forward to working closely with Turner to make WB a hit with Indian viewers.”