Facebook Inc's purchase of fast-growing mobile-messaging startup WhatsApp for $19 billion stunned the markets but analysts said the deal made strategic sense as it will solidify the social network's position as a leader in mobile.
Facebook shares were down 3.1 percent before the bell on Thursday, representing a loss of about $5.4 billion in market value.
At least two brokerages downgraded their recommendations on Facebook to "hold" but the overwhelming majority of analysts remain positive on the shares.
Facebook is paying more than double its annual revenue for a chat program that has little revenue. The purchase price is slightly more than the market value of Sony Corp.
But analysts pointed out that WhatsApp currently has over 450 million monthly users - second only to Facebook - and boasts an even higher level of engagement.
"Facebook is the leading global social-sharing utility. Now, it has a significant opportunity to be the leading global communications utility," RBC Capital Markets said in a note.
WhatsApp is much stronger than Facebook Messenger in Europe, Latin America, Africa and Australia and has attracted lots of young users at a time when fears have been voiced that young people are tuning out of Facebook.
Analysts said the price tag for WhatsApp, founded in 2009 by former Yahoo Inc employees Jan Koum and Brian Acton, seemed reasonable from the point of view of value per user.
Facebook is paying $42 per user with the deal, compared with a market value per user of $170 for Facebook and $212 for Twitter, Deutsche Bank's Ross Sandler said in a note.
WhatsApp has more than 450 million monthly active users, compared with 1.2 billion for Facebook. About 70 percent WhatsApp users are active on any given day, higher than Facebook's 62 percent.
Of the 44 analysts who cover Facebook, 37 have a "buy" or a "strong buy" rating on the stock, according to Thomson Reuters data. None has a "sell" rating.
"Facebook continues to demonstrate savvy-ness beyond its years as it pivots its business model, footprint and strategy to mobile," Deutsche Bank analyst Ross Sandler said.
Analysts have commended Facebook's ability to make money from its mobile app even as