Volvo plans to sell 400-500 cars, launch 2-3 new models

Font Size

Print

Feedback

Email

Discuss

Related Articles

Honda’s new zero-emission, hydrogen fuel cell car ...

Volvo Car India (VCI) on Saturday said it plans to strengthen its dealer network and sell 400-500 cars in the country by the end of this fiscal and launch 2-3 new models in the future.

“In addition to our dealers in Delhi, Mumbai and Chandigarh, we will soon have our dealers in Hyderabad, Bangalore, Cochin and Pune. Our target is to sell 400-500 cars by the end of this fiscal,” VCI’s managing director Paul de Voijs told reporters here on the sidelines of a function, in which the company gifted a Rs 44-lakh sedan to Olympic gold medalist Abhinav Bindra.

Volvo, which has 10 cars in its portfolio at the moment, is also looking at launching 2-3 new models in the future after testing and seeing the market response in India, where it has so far sold 100 cars after its launch, less than a year back.

Voijs said the company also has plans to aggressively target communication with the potential buyers directly, marking a “shift from advertising”. Asked if VCI had any plans to put up an assembly line, he said they would be able to take such a decision after about a year when the company would have tested the market.

Part of Volvo’s portfolio at the moment include three sedans, a station wagon, two convertibles and three cross-over model range. VCI, a division of Ford Motor Company, had launched two of its flagship models, Volvo S80, one of whose top end variants was gifted to Abhinav, and Volvo XC90, in September 2007.