To connect with medium enterprises (MEs) and understand their business challenges, Vodafone Business Services (VBS), the enterprise arm of Vodafone, organized a seminar on Chanakya’s Ancient Wisdom Applied To Modern Day Business today and announced an initiative Drive into The Big League Season 2 to support Medium Enterprises.
Asit Shekhar, Business Head – Punjab, Himachal Pradesh and J&K, Vodafone India Limited said that DiTBL Season 3 will provide one Indian medium enterprise (Rs100-500 crore company) once-in-a-lifetime opportunity to put their company logo on the Vodafone McLaren Mercedes race cars that will race at the Indian Grand Prix 2013, to be held in Delhi from October 25 to October 27, 2013.
He said that this is the last chance for Indian MEs to put their company logo along with multi-billion dollar brands, to be viewed by millions of TV viewers across the globe. He said that Punjab and Himachal Pradesh are one of the key markets for VBS as both the state houses a large base of MEs. According to Department of Science and Technology, the contribution of small and medium enterprises to India's GDP is expected to increase to 22 percent by 2020, from the present 17 percent.