Videocon A55 HD:For the ever-evolving consumer

Aug 29 2013, 08:42 IST
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SummaryIn the sub-Rs 15,000 phone market, the Videocon A55 HD is among the better options

To be frank, even though I follow this sector, I couldn’t answer a friend who asked me how many smartphone models Videocon sells? After all, Videocon, as a player, didn’t seem to take the smartphone market seriously until a while ago. But this market is getting so hot that no gadget company can afford not to take it seriously, and not to have a unique phone in its line-up that is able to attract the ever-evolving consumer.

When Videocon recently launched its A55 HD smartphone, I was quite curious about the gadget. After all, because A55 is going to compete with the likes of the Micromax Canvas HD and the Lava Iris 504Q—both fine gadgets—it needs to be quite good.

As far as looks are concerned, the A55 has strong similarity to the HTC Butterfly, which is a good thing because the latter rules in the much higher market segment. And so if your ‘affordable’ phone can look and feel similar to a higher-segment product, you won’t have any reason to complain. While the metal grille on both sides looks quite catchy (the metal grille also adds to the grip), the overall fit and finish seems from a class above. But because the phone comes with a glossy back, you will have to live with all the fingerprint marks that keep appearing on the phone as you use it.

Most phones today are taking the large-screen route, and the A55 is no exception. While its five-inch OGS (one glass solution) capacitive touchscreen with 1280 x 720 HD resolution produces very sharp images, it is also bright enough and so using the phone under the sun isn’t much of a problem. The viewing angles on the screen are also quite impressive and watching a video or a movie on the A55 is a nice experience. What is not so nice is the quality of speakers and battery life—while the sound isn’t superlative, the battery (2,000mAh) runs out before you are able to view, say, two back-to-back movies. (But the battery life is decent when using the phone primarily for voice functions.) And what you will really appreciate is the phone’s camera. While the A55’s 8 MP rear camera is decent, the 3.2 MP front camera is great for video chats.

The A55 runs on a 1.2 GHz quad-core processor with 1 GB RAM and comes with 4 GB internal memory and a 32 GB card

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