Entertainment Television (SET) has the telecast rights to films such as Gippi, Yeh Jawaani Hain Deewani, Aurungzeb and Krish3 and Shootout At Wadala. Viacom18ís GEC Colors has bought the rights to Eros Internationalís Ranjhaana and Special 26, produced by in-house company Viacom18 Motion Pictures.
Deepak Dhar, chief executive officer of production company Endemol India says, ďSatellite rights contribute to close to 40% of the overall cost of production. It pretty much determines whether producers want to go ahead with the project. Thatís why you have a lot of films made in the action-comedy genre. Television broadcasters love to buy the satellite rights of the film in this genre.Ē Dhar points out that pricing is likely to remain high on all new releases. ďSomewhere, thereís a demand and supply problem. The broadcasters want a movie every weekend and I donít think that there are those many movies being made. For a producer like us, thatís good news,Ē he added.
As per estimates given by Media Partners Asia (MPA), Star India has revenues of $1.05 billion and Zee Entertainment Enterprises had revenues of $0.7 billion in financial year 2012-13. Sony India has revenues of $0.6 billion while Network 18 (which includes Viacom 18) follows with $0.3 billion. Satellite rights to Hindi movies could be availed at R5-10 crore in 2005, but now the rates have climbed to as much as R25-30 crore for a five-year deal. If itís a seven-year deal, it could shoot past R40-50 crore. Prices of English movies are comparatively stable. English movies are now priced between R10-15 crore for 5-7 year deals. Some years back, English movies could be bought at as less as R5-6crore.
A report on the media and entertainment sector by the Federation of Indian Chambers of Commerce and Industry (Ficci) in association with KPMG Advisory Services states that Star Network has invested approximately R3 billion in the acquisition of movies alone in year 2012. Zee Entertainment Enterprises is reported to have invested R2 billion in order to acquire ten movies last year. After syndicating, its library of over 500 films to Star India last year,