Used luxury car sales boom despite auto market gloom

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In the past few years, most luxury car makers have also entered the used car market In the past few years, most luxury car makers have also entered the used car market
SummaryGrowth in sales maximum for used luxury cars, at 60% in 2013

as India’s new car market of 2.7 million units. Interestingly, while the country’s used car market sharply lags behind developed economies, where the used car market is three times the size of the primary market, the size of the used luxury car market is the same as the new luxury car market, say sources.

In the past few years, most luxury car makers have also entered the used car market. “Mercedes-Benz India witnessed a strong demand for its pre-owned car business, Proven Exclusivity, in 2013. The company witnessed more than 25% growth in 2013 in this segment. More than 1,200 units were sold,” says a company statement.

Puneet Gupta, principal analyst at IHS Automotive, adds, “A lot of car manufacturers are betting on the used car market; the margins are higher. Many consumers look for premium cars, and used cars give them an opportunity to upgrade to luxury even as they spend lesser.”

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