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BOOKS | MARKETING GENIUS

Unlocking the real value of marketing

Posted: 2008-05-13 01:48:14+05:30 IST
Updated: May 13, 2008 at 0148 hrs IST

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Wanted: CEOs from India

each, and the optimal balance between global and local brands.

Reprinted with permission

from Wiley India

Book: Marketing Genius

Author: Peter Fisk

Price: Rs 320...

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