United Spirits shares gains on hopes to sell some brands

Nov 20 2013, 14:15 IST
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Several brands of United Spirits would require a lot of brand investment, says Diageo. Several brands of United Spirits would require a lot of brand investment, says Diageo.
SummaryDiageo has reportedly said it won't shy away from exiting mass-end brands of USPL that do not make money.

Shares of Vijay Mallya'sUnited Spirits Ltd (USPL) gain as much as 1.96 per cent after a newspaper quoted Diageo Plc's Asia-Pacific president as saying it may get rid of some of the brands at the Indian spirits maker.

"Diageo won't shy away from exiting the mass-end brands (of United Spirits) that do not make money," the report quoted Diageo's Gilbert Ghostine as saying at an investor conference in London on Monday.

"Several brands (of the Indian firm) would require a lot of brand investment and the company's margin improvement would take a lot of time to materialise," the newspaper also quoted Ghostine as saying.

Diageo took over United Spirits earlier this year.

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