Ultrabooks to contribute up to 20% of notebook PC sales: HP
Ultrabooks are high-end notebooks designed to be lighter, have longer battery life and shorter booting time. The ultrabooks are powered by processors from Intel, which is the the driver of the concept.
"We expect that by the end of 2013, 15-20 per cent of our volumes will be that of Ultrabook and by 2014-end, it should be around 40 per cent. We have a strong lineup of products and across price points, which we think, would be a crucial factor," HP India Vice President and General Manager (Printing and Personal Systems Group) Rajiv Srivastava said.
At present, ultrabooks comprise less than 10 per cent of shipments for HP India, he added.
Computer makers are betting big on the ultrabook segment as they present a bigger margin opportunity. With devices starting from Rs 40,000, the prices go beyond Rs 1 lakh depending on the configuration.
Almost all major players like Dell, HCL Infosystems and Toshiba have their products in the category and plan to add more products in the coming months.
"Currently, the contribution of ultrabooks to the overall notebook market is low. Its also a function of popularity and pricing. As more people go for ultrabooks keeping in mind the functionality and more affordable devices come out, the category will only grow," Srivastava said.
HP has about 8-9 devices in the
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