Ultra Motor launches electric scooters

UMC has been in the Indian market since 2007-08 with its high-speed electric scooter ‘Velociti’ (priced about Rs 35,200) in technical collaboration and joint marketing agreement with Ludhiana-based Hero Exports.

Now UMC has disengaged itself from this partnership and has gone independent. It has launched its two-wheelers in Gujarat, Rajasthan, Kerala and Tamil Nadu.

It is planning to set up an assembly unit in the North and expand sales to the entire country, Deba Ghoshal, director marketing, Ultra Motor India, told FE from New Delhi.

He said three more models were in the pipeline and the company has lined up investment of over Rs 140 crore during the next three years for product development, marketing and distribution. Ghoshal said electric scooters accounted for 10% of scooter sales in India last year.

‘’With the kind of support from the Delhi government, which offers 15% subsidy on the base price and exempts VAT, road tax and registration tax, giving 24% cost benefit to the consumers, the sales of electric scooters could pick up rapidly and make substantial savings in petrol consumption and avoid pollution.’’

Ganesh Mahalingam, managing director

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