Twitter acquires mobile advertising startup Namo Media

Jun 06 2014, 08:51 IST
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Twitter acquisition of Namo Media would improve the social media power's ability to deliver 'native ads'. Twitter acquisition of Namo Media would improve the social media power's ability to deliver 'native ads'.
SummaryTwitter will acquire Namo Media, a tech firm specialising in 'native advertising' for mobile devices.

Twitter Inc said Wednesday it will acquire Namo Media, a technology firm specializing in "native advertising" for mobile devices.

Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased last year for more than $300 million.

The combined platform would improve the social media power's ability to deliver "native ads" - promotional material that blends into mobile apps and mobile websites.

"We share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers, and users," Kevin Weil, Twitter vice president of product, said in a blog post.

Venture capital firms that backed Namo Media included Google Ventures, Andreessen Horowitz and Betaworks.

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