TVS Plans To Brake Sales Slide With New Bike

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New Delhi, June 18: TVS Motor Company plans to replace the two-stroke motorcycle ‘Max’ with a four-stroke entry-level motorcycle within six months to arrest the erosion in sales. “We are planning to launch an entry-level motorcycle. The four-stroke motorcycle, which will replace the ‘Max’ range of motorcycles should be out in less than six months,” VP (marketing) Harish Krishnamachar said here.

Motorcycles with two-stroke technology have to be phased out by the end of the year in line with emission norms. Consequently, the two companies which are expected to be change their product line-up are TVS and Yamaha Motor India.

Till two-three years back, the Max range of motorcycle constituted 90 per cent of the company’s production, he told reporters on the launch of a 125-cc variant of Victor motorcycle.

Now, 90 per cent of the production is of four-stroke motorcycles.

Initially, the Chennai-based firm recorded good sales with the launch of 110cc motorcycle Victor, but for almost one year, Max has been pulling down the overall motorcycle sales of TVS.

TVS aims to post 15 per cent sales growth this year over the expected 10 per cent industry growth.

The company posted a marginal 0.02 per cent rise in sales at 6.82 lakh units during 2003-04.