TVS Motor Company targets growth with Phoenix 125
segment. We are now present in the economy, executive and premium segments of the motorcycle market. TVS Phoenix 125 is equipped with novel features that are usually seen in cars such as a fully digital speedometer, backlit in premium amber; a digital fuel gauge, a low battery reminder, a trip meter, service reminder, soft texture grips and soft touch switchgear”. It promises mileage of 67 kms a litre and is priced Rs 51,000 ex-showroom.
Overall during the year ended March 2012, TVS Motor Company registered a growth of 7% in sales with overall two-wheeler sales growing from 20.03 lakh units in the previous financial year to 21.47 lakh units. The company's total revenue grew from Rs.6288 crores in the year ended March 2011 to Rs. 7126 crores in March 2012. Profit before tax during the year ended March 2012 grew by 27% increasing from Rs. 248.09 crores in the year ended March 2011 to Rs. 316.46 crores in the current financial year. Profit after tax year ended March 2012 increased by 28% from Rs. 194.58 crores in the corresponding period of the year ended March 2011 to Rs. 249.07 crores in year ended March 2012. Exports of the company for the year ended 31 March 2012 grew by 23% from 2.40 lakh units in 2010-11 to 2.96 lakh units in 2011-2012.
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