TV’s new storytellers

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Pritha Mitra Dasgupta: Feb 23 2010, 17:54 IST

Next time you are watching your favourite television programme on one of the Hindi general entertainment channels (GEC) watch out for the credit rolls. Chances are that you will see the name of a new production house flashing on the screen. In the last couple of years, the market has opened up for newbie television production companies.

Some of them may have been around for a while but are only now making waves with their big-ticket shows. For instance, production house Sphere Origins which made TV soaps such as Des Mein Nikla Hoga Chand and Saat Phere, but never hogged the limelight in the past, has now grabbed the headlines for its show Balika Vadhu on Viacom 18’s GEC channel Colors.

Then again, there are some who have made the leap from non-fiction to fiction or are for the first time trying their hands at a reality show. Siddhartha Basu-headed Big Synergy, formed after Synergy Communications tied up with Reliance Anil Dhirubhai Ambani Group’s (R-ADAG) Adlabs Films, and known for non-fiction shows such as Aap Ki Kacheri and Kya Aap Paanchvi Paas Se Tez Hain on Star Plus, and Dus Ka Dum on Sony is now trying to make its mark in the fiction genre.

Then there are others. Sol Production came to the fore with its non-fiction unique reality show Rakhi Ka Swayambar on NDTV Imagine and is now making Rahul Dulhaniya Le Jayega for the same broadcaster. Shakuntalam Telefilms that made Banu Mein Teri Dulhan for Zee TV

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