(53 per cent) stating they would expect their hotel to offer this as an option. They do seem more genuinely enthusiastic about the local culture than the global average however, with 41 per cent stating this as their primary reason for visiting a new destination followed by the desire to try new food (22 per cent).
And hotels are answering the call! As a result of increasing numbers of guests from various destinations around the world, hoteliers have already, or are planning to, put in place a number of measures to address the needs of international visitors. Fifty four percent of global hotel respondents provide, or plan to provide TV or film selections in foreign languages and 51 per cent include, or plan to include international food choices on their menus.