Trust Motion

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fe Bureau: Feb 12 2013, 01:16 IST

For any brand, winning the consumer's trust is perhaps the most important agenda. And it is this somewhat intangible brand marker that research firm Trust Research Advisory seeks to capture for 1100 of India's many brands in its annual Brand Trust Report. This year, telecom brand Nokia walked away with the title of India's most trusted brand, the third time in a row. The second place has been bagged by Samsung while Sony captured the third place. Both Samsung and Sony moved up by two ranks from last year, respectively. Interestingly, automotive brand BMW which grabbed fourth place this year, moved up 20 ranks over last year.

Tata Tea which secured fifth position this year witnessed a drop after having secured second place in the previous two years. Godrej is the sixth most trust brand, followed by Reliance at number seven, Bajaj at number eight, Airtel at number nine and LG at tenth position. Some of the big brands that witnessed a downslide were Pepsi (sliding down from the 16th position it held in 2012 to 69th position), Vodafone moving from 17 to 41, and Maruti Suzuki from sixth position to 37th position.

The 2013 Brand Trust Report also provides a glimpse of the most trusted brands as per different categories. In the apparel section, Raymond leads the fabric category, followed by Belmonte, Vimal, Siyaram's, Bombay Dyeing, S.Kumar's. Reid & Taylor, Mayur Suitings, Mafatlal, Grasim and Oswal. In the casualwear category, Lee is at number one and Levi's at number two, followed

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