only to Harley-Davidson, which is not exactly the case. So, what steps are you taking to develop the Triumph brand name in India?” I ask. “As far as biking is concerned, India is heavily influenced by Hollywood. In the war movie The Great Escape, Steve McQueen famously rode a Triumph. Then we saw Tom Cruise riding the Speed Triple and the Daytona in the Mission Impossible series. In fact, there have been a lot of movies where Triumphs have been famously ridden by protagonists. So, half our branding is done by such movies only,” Sumbly says, before I interrupt, “But what is your market research about India?” Sumbly replies, “Do you know India has four different kinds of buyers? There is one who simply wants to go from point A to point B in the fastest possible manner. But just beyond that, enthusiasm sets in. In India, a new kind of buyer is evolving who, after slogging over the week in a corporate office, simply wants to enjoy the road and the ride over the weekend; for him, we have the classic series as well as the cruiser series. There is a buyer who maybe wants to try out his bike on a track—and we already have three very good racing tracks in India—or on a good highway; for him, we have the roadster series. Then there is a buyer who wants to go adventure biking; for him, we have the adventure series.” As he pauses, I pitch in, “So you are entering four segments—classic, cruiser, roadster and adventure?” “That’s correct, and that’s what makes us different from Harley-Davidson,” Sumbly replies, adding, “The Japanese bike-makers primarily offer racing bikes or roadsters. Then you have Harley-Davidson and Royal Enfield that are primarily into cruisers and classics. You can buy an adventure bike from BMW. But you can get all these from Triumph.”
“But, globally, aren’t you present in five segments?” I ask. “Yes, but currently we are not bringing our touring bikes to the country,” he says.
“In January 2012 at the Auto Expo, Triumph had announced the launch of seven models, beginning