Trai mulls expert body to streamline TRP business

Soma Das
Posted: Wednesday, Jul 02, 2008 at 2225 hrs IST
Updated: Wednesday, Jul 02, 2008 at 2225 hrs IST

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New Delhi, Jul 1: comply with norms set by the body, conduct services in a manner represented to the client, submit to regular audits etc. The detailed audit report could contain information on sample design, selection, and recruitment, sample composition by demographic group, data collection and fieldwork, metering, editing and tabulation procedures, data processing, ratings calculations. According to an industry estimate, the data produced by the existing agencies form the most important basis for transaction of over Rs 4000 crore of advertising revenue on the television.

After the ministry of information and broadcasting, the regulator and the industry, the parliamentary standing committee on Information Technology took stock of the controversial television audience measurement issue in the second half of last month. An intense debate on the question of regulation of rating business has arisen after I and B ministry raised the issue resulting in Trai being asked to deliberate on the issues revolving around TRP business and role of government in the sector. ...

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» Rating or RATing in the name of TRAI ?

Posted by CBGokavi on 2008-07-04 22:24:27.519881+05:30
The bureaucrati authorities seem to be eyeing heavily on reveneue - expenditures of highly credible / dependable independent rating entities. Because with even MRC in US media are failing to thrive any more. Latest Indian initiatives deserve enough second thought. Long live TAM.

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