Trafalgar looks at establishing itself in India, aims at 25 per cent business growth
The company has established distribution partnerships with leading outbound tour operators like Cox & Kings, Club 7, Flight Shop, Orbits, Comfort Leisure, Master Holidays and Travel Heights. The Travel Corporation has appointed Darshan Maheshwari as country manager. Trafalgar 2013's over 100 summer itineraries include VIP priority sightseeing at Europe's famous landmarks, as well as exclusive insider experiences, one of which is 'Be My Guest'. Besides the First Class programme, Trafalgar has also launched the 2013 CostSaver range of holidays, which include 34 cost-effective itineraries.
Talking to Express TravelWorld on the market plans of the company, Nicholas Lim, regional director – Asia, Trafalgar said, “With these exclusive tie-ups we are covering almost 80 per cent of the India market. With major number of bookings coming from Mumbai, the other markets like Delhi, Bengaluru, Pune have also picked up. We are looking at attracting the leisure segment and for the same will be adopting a two-pronged marketing strategies. Firstly, we will continue to work closely with the travel trade in India and on the sidelines also work on consumer activity campaigns in order to build more brand awareness among consumers. Keeping a conservative approach we are looking at achieving a 25 per cent business growth next year. We are here to establish ourselves for the long run and are looking at setting up our office in India
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