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overtime shifts at assembly plants, he said, rather than be forced to offer consumers ever more generous deals.
Lentz also called reports that Fuji Heavy Industries Ltd's Subaru brand would stop building Toyota Camry sedans at its Indiana plant "premature," saying the two sides were still negotiating.
The contract is expected to end after 2016. Lentz said Subaru builds 80,000 to 100,000 cars annually for Toyota.
"We're evaluating whether or not we need that capacity at Subaru or not," he said. "There's still conversations going on within the company and between the two companies, but I can tell you a decision has not been made."
A Subaru spokesman confirmed the sides are still in talks.
Lentz also said Toyota realises it needs to become more bold in its designs for the flagship Camry mid-sized sedan, citing increased competition in the segment over the last three to five years driven by Hyundai Motor Co's Sonata.
"We understand we need to get more aggressive in the styling of that car," he said of the Camry.
Lentz said Toyota would rather spend more to improve the car's design than offer higher incentives. "The sooner we can make modifications to the vehicle, the better off we are."
Toyota's last major redesign of the Camry was in 2011. LMC Automotive said the next major overhaul is not scheduled until the summer of 2016.
Lentz declined to comment on the timetable for any design changes.