Toyota Kirloskar to up exports to counter rupee fall impact
The company, which is a joint venture between Japan's Toyota Motor and Kirloskar Group, has just started exports last month to South Africa.
"The rupee fall is hitting us badly. To counter this, we are planning to increase our exports from the country. We will look for new markets," said Toyota Kirloskar Motor Deputy Managing Director (Commercial) Shekar Viswanathan.
The company entered into the export market with the first consignment of its Etios cars, which were shipped to South Africa in April 2012.
Toyota Kirloskar Motor (TKM) had planned to export 20,000 units of the Etios series per annum.
"These are all right-hand drive cars. We will look for such markets. We will have to check if these cars are suitable for selling in other markets as well," Viswanathan said without specifying other new markets.
The company is currently ramping up the production of the Etios cars from the current annual capacity of 1.2 lakh units to 2.1 lakh units by early 2013.
When asked about the impact of the rupee depreciation, Viswanathan said: "For a fall of every rupee against dollar, we lose about Rs 90 crore on a yearly basis. In the last four months, we have lost an average of about Rs 15 crore every month, totalling to about Rs 60 crore."
He, however, said the company does not have any
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