Toyota Kirloskar Targets 1.6-m Car Sales By 2010

Posted: Saturday, Nov 08, 2003 at 0000 hrs IST
Updated: Saturday, Nov 08, 2003 at 0000 hrs IST

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Jamshedpur, Nov 7: : Toyota Kirloskar Motor (TKM) plans to sell 1.6 million car units in India per annum by 2010. The company, at present, is engaged in studying the suitable model which will attract high-volume sales to achieve this target.

...Mulls Global Engine Unit

ARINDAM SINHA

Jamshedpur, Nov 7: After the successful implementation of its Rs 480-crore 100 per cent export-oriented gear-box unit at Bidai (33-km from Bangalore), Toyota Motor Corp (TMC) is now mulling the idea of putting up an engine-making facility in India.
Satoshi Aoki, director-marketing, TKM, told FE, “We are still thinking of putting up one but we have not yet finalised anything,” adding that other countries like China, Thailand were also being considered.

Speaking to the reporters here on Thursday, Satoshi Aoki, director- marketing, Toyota Kirloskar Motor, said the company estimated that “by 2010 the total passenger car market would be about 1.6 million units and we would be trying to achieve 10 per cent of this total market, i.e 1.6 lakh sales”.

Mr Aoki said, “In order to achieve the 1.6 lakh target, we definitely bother about the volume-sale passenger car model. So, we want to know which segment is our volume-sale target,” adding, “We’re studying now which model is suitable for the Indian market, especially as this market is very competitive.”

Mr Aoki, who was here in connection with the countrywide celebration on one-lakh-mark Qualis sales, said that Toyota Motor Corp (TMC) had a large number of models in its stable to choose one for the Indian market.

Speaking about its best-selling Qualis, which the TKM director-marketing described as “number one in the MPV segment”, the company has fixed a sales target for the four-version Qualis at 34,000 units for the current calendar 2003. For its C+ segment car Corolla, which was launched in February, the company has set a target of 10,000 units. “So, 44,000 units is this year’s target,” said Mr Aoki.

The company has already sold around 6,500 units of Corolla so far. It has sold 600 units of fully-imported top-end three-box Sedan so far. According to the TKM director-marketing, while Qualis has seen 78 per cent localisation, Corolla has seen 66 per cent indigenisation so far. Toyota Motor has 99 per cent stake in TKM Corp and one per cent by the Kirloskar group. It posted a turnover of Rs 1,769 crore during 2002-03. The company is now targeting a turnover of around Rs 2,700 crore for the current year. The company also plans to expand its current dealership network of 40 in the country to 60 by 2005.

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