Toon makers under creative stress

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: animation industry is expected to be worth $950 million by 2009. The market size of the global animation industry (from the demand perspective) was estimated at $55 billion in 2005. The industry is expected to witness a compounded annual growth rate (CAGR) of 8% and is estimated to be $75 billion by 2009. Of the total animation market, about 40%-45% goes towards the cost of development.

Based on this, the global animation market (from the developers’ perspective) was estimated at $25 billion in 2005, and is expected to increase to $35 billion by 2009. The size of the Indian animation market (from the developers’ perspective) was estimated at $285 million in 2005. It is expected to witness a CAGR of 35% from 2005-2009 and increase to $950 million by 2009. Currently, activities at the production stage form a major portion of outsourcing, with post-production accounting for a small share. The entertainment sector contributes as much as 68 % of the total Indian animation market (from the developers’ perspective). In entertainment, the share of fully animated movies is expected to increase significantly, from 15% in 2005 to 28% by 2009. In the pipeline:

* UTV Motion Pictures working on three animation films—Arjuna, Alladin and Magic Carpet

* Pixion is working on a full-length feature film called Mahayodhdha Rama