Time & material, anyone?
So when iGate, the Nasdaq-listed IT firm led by Phaneesh Murthy, an ex-Infosys head honcho, released an advertising campaign in North America favouring a business outcome led model, it seemed yet another example of someone talking about the need to change. The important question is: Can he actually do it?
The time and material model, which runs on time spent by techies on a certain project and the materials used to deliver it, is still heavily relied upon to drive revenues. However, there is no doubt in anyone’s mind that this model has run its course. One can still continue to milk it, but that’s not going to help us get anywhere in the future. Every top IT CEO knows this, and has been talking about it. But how many of them can come up with a winning plan? This is not easy, considering that the time and material model contributes nearly 2/3rd of the revenues of Indian software
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