In what is a clear indication of the growing influence of social media on everything we do, business intelligence providers Thomson Reuters has announced that it has integrated news sentiment data, including sentiment analysis of Twitter feeds, to its flagship financial markets desktop Thomson Reuters Eikon.
A release said the new data provides financial markets professionals with very quick and intuitive ways of identifying trends and potential signals in huge amounts of unstructured data, gaining unique insight and competitive advantage.
Tracking news and social media to gauge and predict the impact of breaking news on market prices and volatility has been gaining popularity for sometime now. Aite Group estimates that over 50 per cent of quantitative firms are now using machine readable news feeds, the release said, adding that such data has been too detailed to be easily digested by traders.
Eikon will now take feeds from both Twitter and StockTwits and weights and analyses sentiment using a proprietary methodology. “The charting application gives financial professionals a clear picture of the volume of positive and negative tweets surrounding any given listed company as well as advanced technical analysis which enables them to potentially spot market and company-impacting events as they happen. The feed incorporates identified key influencers as well as a broad cross-section of all activity to provide a unique and powerful picture of global Twitter sentiment at any given time,” it said. Customers also have the ability to drill down into the underlying data to investigate further what is being said and by whom.