There will be increased retail presence over next few years: Harman India country head

Jul 28 2014, 15:05 IST
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Harman International (India) Country Head and Managing Director Lakshminarayan. Harman International (India) Country Head and Managing Director Lakshminarayan.
SummaryHarman India makes significant investments in India on customised audio and infotainment solutions.

With two large development centers in Pune and Bangalore, Harman India has made significant investments in the country to offer customers here customised audio and infotainment solutions. The company has also established a manufacturing facility and a state of the art Acoustics lab in Pune with the first phase of manufacturing focussed on production of next generation audio and infotainment systems for Tata and Fiat projects. In an interview to financialexpress.com, Harman International (India) Pvt. Ltd Country Head and Managing Director Lakshminarayan speaks about the company’s plans

What is Harman's product roadmap in India?

A: India is a very important market for us. Recognising this, we continue to introduce a new line up of market relevant products, increase our footprint, strengthen our service and support network and enhance our reach through associations with our partners across our three business units:

Lifestyle Division (home and multimedia, car after market): Our 12 exclusive JBL stores, 2 Harman/Kardon Lounges spread across the country, present in large format retail stores like Croma, Reliance and network of luxury audio stores – set up in association with our distributor Sahil International, ensure a wider reach and easy accessibility of our products. In addition, we also now have a brand new online store, harmanaudio.in, a one-stop shop for JBL, Harman Kardon, Infinity and AKG.

Infotainment Division: We have our very own manufacturing facility and state-of-the-art acoustics lab in Pune. The first phase of the manufacturing facility, which is currently operational, focuses on production of next generation audio and infotainment systems for TATA motor’s, Fiat and Volkswagen (OEM) projects. We have over 500 engineers developing products for Indian as well as worldwide customers.

Professional Division: We have a vast and varied range of industry leading, benchmarked audio brands - ranging from mixing consoles, microphones to loudspeakers with solutions catering to market segments – Install, Portable PA, Tour Sound and Martin Professional range. In addition, with the acquisition of Martin Lighting we have a comprehensive portfolio in the India market. We have changed the dynamics of the professional audio industry by not just making industry leading solutions available, but by looking at important areas like service and support.

How do you plan to make these products more popular?

Our brands have a very strong appeal across the globe. In India, we continue to strengthen our product portfolio, presence, distribution channel and our service and support – efforts that we believe are key

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